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I'm completely fascinated right now with the concept of branding, not only because I'm in the process of building this business, EO Edits, but also because I believe that we can all brand ourselves personally and take a good, hard look at our lives, our actions, and how we present ourselves to the world. That's the hurdle, isn't it? Taking those goals and actions that you daydream about in private and having the courage and bravery to finally live them and be 100% authentically yourself. It's not just for the Entrepreneaur's of the world. It's for everyone.


Branding for me, goes beyond picking the fonts and colors you use on Instagram or putting together beautiful vision boards. Athough, that can certainly be a fun part of it, branding dives a lot deeper.

Lifestyle branding is a similar concept to that of designing a brand for a business to adhere to. Oftentimes companys have a vision or a brand profile that allows them to be cohesive, stick to their values, and look aesthetically please. Lifestyle branding, however, is personal to you and acts as a guideline for how you live your life outside of and including work. It's not all about looks, but it is how you present yourself to the world, so of course it does have some things to do with material items and the physical. While we're flooded with advertisements everyday we can easily become overwhelmed and buy things we actually don't want or need. A well designed lifestyle brand focuses only on what you truly want. Here's some other reasons why I love having a cohesive lifestyle brand in place:

  • It is a really indepth way to look at who you are now and who you want to be. You'll be able to recognize your goals easier.

  • It sets a standard for the things you do and holds you accountable to meet that standard.

  • It ensures that you live life on purpose, because you'll make decisions that work towards your goals. You won't do things because everyone else is doing them, you do them because it will move you along a path that you've deliberately chosen.

  • It can guide your choices in all aspects of life and make these choices easier.

  • It shows that you're passionate. It's how you present and portray your values, likes, and interests to the world and shows that you stand for something.

  • It is aesthetically pleasing. Altogether, your goals, style, hobbies, etc., combine to create a curated you. You'll look put together and more confident in who you are and what's more attractive than that?

To me it's Step #1. I know projects like decluttering your home and planning your capsule wardrobe are crazy popular right now, but you need to determine your lifestyle brand before you launch into each of these. Otherwise, they won't be as fufilling and life changing for you because you haven't figured out who you really are working towards yet.

So, I've come up with a couple of questions you can go through to work on your own Lifestyle Brand. It's a fantastic exercise to discover your deepest desires and dreams. Don't be afraid to be a bit silly even if what you write seems so far fetched to you at the moment. Think of every possible angle and really delve into it. Don't be afraid to dream!

Below, I've shared some of my own answers to the questions and the ideal lifestyle brand I've set for myself and my life.

1. How do you currently spend your time?

Self-explanatory. Make a list of all the things you do during the day. Think about your passions and the things that make you happy. If you find you don't have any time to do the things you love, write down what's occupying your time now. Include what you do for work and any side hustles you're working on.

  • EO Edits (Instagram posts and stories, blog writing, admin, designing, etc.)

  • Watching YouTube/Netflix

  • Life Management Topics

  • Curated wardrobe

  • Home design & maintenance (includes chores & cleaning),

  • Health & Wellness (Finding and cooking healthy recipes, Working Out & reading about health)

  • Journaling

  • Reading

  • Playing The Sims

  • Taking care of Arlo

  • Quality time with my Husband